Chris Pollett > Students > Umaranikar

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    [CS297 Proposal]

    [Google as an ad space seller - PDF ]

    [Credibility of rating on Amazon - PDF]

    [Study of Google's advertising services]

    [configuring Ad Server- Yioop patch]

    [Designing of online auction system]

    [Prototype - Find relevant ads for the search query]

    [CS297 Report - PDF]

    [CS298 Proposal]

    [Online Auction System in Yioop]

    [How System Calculates Min Bid?]

    [How System Updates Bid Amount?]

    [Display Relevant Advertisements]

    [CS298 Presentation - PDF]

    [CS298 Report - PDF]


How System Updates bid Amount?

In previous example, when the user enters a budget greater than 63, the auction system creates a campaign. Let us consider when a user has entered a budget of 126. Now, we will see how the auction system updates the bid amount for associated keywords for a given time period.

The user has entered the start date as May 1 and the end date as May 7. Hence, the active time period of the campaign is 7 days. We have 2 associated keywords with the newly created campaign. The updated bid amount for the keyword is,

updateFactor=((Bid of the day / 2) / minabid required) * Budget

In the above case, Update factor of the keyword "test" on May 1 is, = (5 /63) * 126 = 10.

Updating bid amount

Update factor for each keyword on a particular day is calculated by calculating fraction of the minimum bid required and we scale it to the budget of the user.