A database keeps track of all of the people a company
interacts with. This includes employees, suppliers, and customers. But some
people might be employees and customers. Some might be employees, customers, and
suppliers. This can lead to information redundancy. For example, a person's
address might be included with is employee, customer, and supplier record. If
this person moves, we have to remember to update his address in all three
places or the database becomes inconsistent.
Decouples actors (persons or organizations) from the many
roles they may play (customer, employee, supplier, etc.)
Actors encapsulate personal information such as name,
address, and phone number.
A role encapsulates role-specific information such as an
employee's salary, a customer's shopping cart, or a supplier's invoices.